Performance Marketing & Growth-Focused Digital Strategist
Helping brands turn digital visibility into measurable growth through structured strategy, user intent understanding, and conversion-focused execution.
2+ years of hands-on experience across SEO, Google Ads, paid campaigns, social media strategy, content planning, and website optimization.
Proven Results
About Me
Hi, I’m Divya Kandukuri, a performance marketing professional focused on turning digital visibility into measurable business growth.
With 2+ years of hands-on experience across paid advertising, SEO, social media strategy, and website optimization, I work on building structured marketing approaches that help businesses attract the right audience and convert attention into meaningful results.
My interest in digital marketing comes from understanding how data, creativity, and user psychology influence online decisions. Rather than treating marketing activities separately, I focus on building connected strategies where campaigns, content, and user experience work together to guide users from awareness to conversion.
I enjoy analyzing campaign performance, experimenting with creative strategies, and continuously optimizing marketing efforts to improve efficiency and outcomes.
My marketing approach focuses on:
• Understanding user intent and audience behavior
• Aligning marketing with clear business objectives
• Creating conversion-focused messaging and landing pages
• Using data-driven insights to optimize campaign performance
Open to opportunities and collaborations where performance-driven marketing and strategic growth initiatives contribute to meaningful business results.
Skills
Performance Marketing
- Lead generation & funnel structure planning
- Paid Ads
- conversion tracking and optimization thinking
- Campaign performance analysis (CTR, CPC, quality metrics)
Social Media Strategy
- Content pillar development
- Engagement-driven messaging frameworks
- Hook writing & storytelling structure
- Converting engagement into inquiry
Website & Conversion Optimization
- Landing page structure for lead generation
- Messaging hierarchy (problem → solution → trust → CTA)
- User journey clarity
- Identifying friction points in digital touchpoints
SEO & Content Strategy
- Keyword research based on user intent
- On-page SEO & content optimization
- SEO-driven blog writing aligned with search intent and business objectives
- Content clustering and internal linking strategy.
- Aligning organic traffic with lead generation and conversion goals
Professional Experience
A track record of hands-on execution and measurable results.
Performance Marketing Executive
Datapro Computers Pvt Ltd
- Executed Meta & Google Ads lead generation campaigns
- Achieved 10× ROI through testing & optimization
- Built optimized landing pages aligned with ads
- Managed Google Business Profiles & generated study abroad leads